![]() 🥂Win Rates… Sales talks a lot about win rates, and the following numbers are thrown around: Only 20% of prospects are proactively 👀 “looking” for a solution! When sales simply reacts to 👀 “Looking” customers, the win rate is only 35% of that 20% but when the 80% of “Not Looking” Customers are approached proactively and effectively, the 🏅win rate is 70%!!! 🤷♀️What does this tell me about the power of proactivity? IT’S HUGE! I’ve found that when I proactively seek out managers in my organization who aren’t actively looking for #DigitalAdoptionSolutions And 🤩 WOW them with a solution I created just for them, the buy-in and 🏆 championing is much 📈 higher than someone who just asks for a one-off ad-hoc training request. 🤷♀️ Why??? When I’m trying to WOW a group, I really do my 🙇🏼♀️ research, and find that group’s “WHY” When I start with their WHY, it’s much easier to align my solutions to provide support that is comprehensive and helps them reach 🏅goals, 🙅🏼♀️ not just complete tasks! ✨ Heather Wurtz, an incredibly talented #DAP professional and a woman after my own ❤️ put it: “Just stay low and close to the wall” — I couldn’t have said it better myself! Have you found win rates as a solution provider with groups that weren’t even looking?!
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