#Winning with Teams that Aren't ? Looking!

🥂Win Rates…

Sales talks a lot about win rates, and the following numbers are thrown around:

Only 20% of prospects are proactively 👀 “looking” for a solution! When sales simply reacts to 👀 “Looking” customers, the win rate is only 35% of that 20%

but when the 80% of “Not Looking” Customers are approached proactively and effectively, the 🏅win rate is 70%!!!

🤷‍♀️What does this tell me about the power of proactivity? IT’S HUGE!

I’ve found that when I proactively seek out managers in my organization who aren’t actively looking for #DigitalAdoptionSolutions

And 🤩 WOW them with a solution I created just for them,

the buy-in and 🏆 championing is much 📈 higher than someone who just asks for a one-off ad-hoc training request.

🤷‍♀️ Why???

When I’m trying to WOW a group, I really do my 🙇🏼‍♀️ research, and find that group’s “WHY”

When I start with their WHY, it’s much easier to align my solutions

to provide support that is comprehensive and helps them reach 🏅goals, 🙅🏼‍♀️ not just complete tasks!

✨ Heather Wurtz, an incredibly talented #DAP professional and a woman after my own ❤️ put it:

“Just stay low and close to the wall” — I couldn’t have said it better myself!

Have you found win rates as a solution provider with groups that weren’t even looking?!

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